Florist
responsive
website

Online store that allows the consumer to experience the attention and care of a local florist with a dedicated bouquet composer page.
THE PROBLEM

The digital experience of online shopping very often does not reflect the attention to detail and personalization of the product sold.

PROJECT GOAL

Create an e-commerce store that allows the consumer to experience the attention of a local florist shop

MY ROLE

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.